Color Palette

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BACKGROUND

The color palette selected for the Kennewick Irrigation District's new branding has many facets: in the Primary Color Palette, the colors are simple and powerful; they're colors that promote trust, strength, and integrity. The color choices in the Secondary Color Palette are light and bright spring/summer tones, which are indicative of the district's primary service seasons of April - October.

Whenever possible, the Primary Color Palette should be used. The Secondary Palette includes all of the other colors used in the full color logos, which should be used sparingly.

Primary Colors

Slate

Pantone 432 C

CMYK 23/2/0/77
RGB 69/85/96
Hex #455560

White

(Pantone N/A)

CMYK 0/0/0/0
RGB 255/255/255
Hex #FFFFFF

Secondary Colors

Sun Glow

Pantone 123 C

CMYK 1/23/92/0
RGB 252/197/45
Hex #FCC52D

Sienna

Pantone 174 C

CMYK 24/85/94/17
RGB 167/65/41
Hex #A74129

Crushed Plum

Pantone 5115 C

CMYK 44/89/53/41
RGB 104/39/63
Hex #68273F

Pear

Pantone 369 C

CMYK 50/0/100/0
RGB 141/198/63
Hex #8DC63F

Grass Green

Pantone 363 C

CMYK 71/17/100/0
RGB 90/161/70
Hex #5AA146

Boston Blue

Pantone 646 C

CMYK 60/19/1/24
RGB 76/138/177
Hex #4C8AB1

Clear Sky

Pantone 284 C

CMYK 49/19/1/0
RGB 126/177/221
Hex #7EB1DD

A NOTE ABOUT COLORS

When using these colors, please consider the medium for which they're intended and use the appropriate color system. For example: when designing for the web, use HEX and RGB color values; when designing for print, use Pantone and CMYK color values.